Email campaign copy in the shape ESPs expect

When you choose Email as the channel, the pack includes subject line variants, preview (preheader) text, a short opener, and a core message—plus the same angles, hooks, and CTAs as the rest of the campaign.

That hierarchy mirrors how teams actually build sends: subject and preview drive opens; opener and body carry the ask. You paste into your tool, not into a chat thread you cannot reproduce next week.